-
1 intended audience
-
2 Intended Audience
Реклама: целевая аудиторя -
3 intended audience
Реклама: целевая аудиторя -
4 audience
сущ.1) общ. публика, аудитория, зрители (в театре, на концерте, на лекции и т. д.)to attract [draw\] an audience — привлекать внимание публики; собирать аудиторию
Syn:See:2) общ. аудиенция ( официальная встреча с очень важной персоной)to give [grant\] an audience — давать аудиенцию
The queen granted us an audience. — Королева назначила нам аудиенцию.
Syn:3) аудитория, зрители, слушателиа) СМИ (общее число лиц, которые являются потребителями для какого-л. средства массовой информации)TV [radio\] audience — аудитория телевизионного [радио-\] вещания
magazine audience — аудитория журнала, журнальная аудитория
to identify audience — [определять, устанавливать\] аудиторию
See:advertising audience, broadcast audience, cable audience, network audience, household audience, holdover audienceб) рекл. (общее число лиц, которые могут воспринять рекламное сообщение)preselected audience — выбранная [отобранная\] аудитория
See:audience composition, audience duplication, audience selectivity, audience accumulation, audience builder, target audience, audience research, average audience, bedrock audience, business audience, cinema audience, downscale audience, expanding audience, household audience, intended audience, gross audience, one-issue audience, outside audience, pass-along audience, available audience, receptive audience* * *общее число лиц, которые могут воспринять рекламное сообщение, распространяемое с помощью средств распространения рекламы -
5 consumer audience
1) марк. потребительская аудитория (совокупность потребителей определенного товара (услуги); эта аудитория обычно является целевой аудиторией рекламы данного товара)We genuinely appreciate feedback from our consumer audience. — Мы искренне ценим отклики от наших потребителей.
Use this magazine to target the right consumer audience. — Этот журнал позволит вам обратиться именно к вашей потребительской аудитории.
See:2) марк. аудитория конечных потребителей, конечные потребителиThis information is intended for a consumer audience; here you will find research about common conditions of the eye, tips on lens care, helpful information on eye surgery and more. — Эта информация предназначается для конечных потребителей; здесь представлены исследования на предмет типичных глазных расстройств, советы по уходу за контактными линзами, полезная информация по хирургии глаза и т. д.
Syn:See: -
6 Mature Audience Only
A TV ratings system used by TV networks in the United States to indicate to viewers that a particular show is intended for a mature audience only. -
7 market
1. сущ.1) эк. рынок; базар (специальное место, где осуществляется торговля)COMBS:
It is cheaper to buy vegetables from the market than from a shop. — Овощи дешевле покупать на рынке, чем в магазине.
Syn:marketplace 1), bazaar 1)See:2) эк. рынок (совокупность продавцов и покупателей какого-л. товара)to place [to put\] goods on the market, to bring goods to market — предлагать товар к продаже
In 1930 the first home laundry machine and refrigerator were put on the market. — В 1930 г. на рынке появилась первая бытовая стиральная машина и холодильник.
ATTRIBUTES [structure\]: actual 1. 1), auction 1. 1), call 1. 1), n6б, captive 1. 1), n4, classical 1. 3), concentrated 1. 1) а), continuous 1. 1) а), first 2. 3) а), forward 1. 1), n4, fourth, imperfect 1. 1), б, inside 2. 1) а), intermediate 2. 2) а), inverted 1. 3), monopolistic, oligopolistic, one-sided 1. 3), one-way 2. 4) а), open outcry, outcry, over-the-counter 2. 1) а), over-the-telephone, parallel 2. 1) а), perfect 1. 1), n2б, pitching, physical 2. 1) а), public 1. 1), n4, pure 1. 1) а), retail 2. 1) а), screen-based, second 1. 1), n2, sideways 2. 6) а), spot 2. 1) а), third 2. 3) а), wholesale 2. 1) а)
ATTRIBUTES [legality\]: administered 1), bear 1. 2), black 1. 3) а), blocked 1. 2) а), controlled, democratic 1), formal 1. 1) а), free 1. 1) а), informal 1), б, illicit, kerb, organized 1), в, overt 1. 2) а), regulated, rigged 1. 2) а)
See:CHILD [product\]: product market, financial market, services market, political market, pollution permit market, related markets CHILD [structure\]: actual market 2), 3), aftermarket 1), auction market, call market, carrying market, cash market, 1), 1), continuous market, double auction market, double-auction market, first market, forward market, fourth market, imperfect market, inside market 2), inter-dealer market, intermediate market, inverted market, monopolistic market, non-exchange market, off-board market, oligopolistic market, one-sided market, one-way market, open outcry market, OTC market, outcry market, 2), over-the-counter market, over-the-counter securities market, over-the-telephone market, parallel market, perfect market, physical market, public market 2), pure market, retail market, screen-based market, second market, spot market, street market 1), third market, upstairs market 2), wholesale market CHILD [legality\]: administered market, bear market 2), black market 1) а), blocked market, closed market, controlled market, formal market, free market, free and open market, informal market, grey market 1) а), illicit market, kerb market, organized market, price-making market, regulated market 1) а), rigged market, self-regulated market, access to market, market access, market disruption, inside market 1), 1), market-determined price3)а) эк. спрос; объем спроса, размер рынка (наличие желающих купить товар; часто используется как характеристика определенной территории)COMBS:
The European market for this product is estimated at $10 billions during next 5 years. — По оценкам, объем европейского рынка этого продукта будет равен 10 млрд долл. в течение ближайших пяти лет.
ATTRIBUTES: actual 1. 1), assured 1. 2), brisk 1. 1), business 1. 4) а), commercial 1. 1), consumer 1. 1), consumers, customer 1. 1), dealer 1. 1), б, enterprise 1. 2) а), government 1. 7) а), heavy user, industrial 1. 1), а, institutional 1. 1), а, manufacturing 2. 1) а), organizational, personal 1. 2) а), potential, producer 1. 1), professional 1. 1), promising, ready 1. 1), reseller, trade 1. 2), world 2. 1) а)
See:actual market 1), assured market, brisk market, business market, commercial market, consumer market, consumers market, consumers' market, customer market, dealer market, enterprise market, government market, heavy-user market, industrial market, institutional market, large-volume market, manufacturing market, organizational market, personal market 1), potential market 1) б), producer market, professional market, promising market, ready market, reseller market, trade market, world market 2) б)б) эк. потребителиATTRIBUTES: brand-loyal, control 3. 1), conventional 3. 2), core 2. 2), exploratory, intended, main 1. 1), mass 3. 1), personal 3. 2), potential, primary 2. 2), n2, principal 2. 2), n1, prospective, target 3. 1), test 3. 1), traditional
Syn:See:brand-loyal market, control market, conventional market, core market, exploratory market, intended market, main market 2), personal market 2), potential market 2) а), primary market 2), principal market 1) а), prospective market, target market, test market, traditional market, market acceptance, market attritionв) марк. рынок сбыта ( географический район)ATTRIBUTES: colonial, domestic 2) а), export 3. 2) а), external 1. 2) а), foreign 1. 1) а), global 1. 1) а), home 2. 2) а), internal 1. 2) а), international 1. 1) а), dispersed, distant 1. 1) а), local 1. 1) а), national 1. 1) а), nation-wide, nationwide, overseas 1. 2) а), regional, scattered 1. 1) а), world 2. 1) а), world-wide
Syn:See:colonial market, domestic market 1), export market, external market 1), foreign market 1), global market, home market, internal market 1), 2), international market, dispersed market, distant market, local market, national market, nation-wide market, overseas market, regional market, scattered market, world market 1), worldwide market, new-to-market, old-to-marketг) марк. = market segmentATTRIBUTES:
ATTRIBUTES: concentrated 1) а), craft 1. 1) а), demographic, downscale 1. 2) а), heterogeneous, homogeneous, high-income, low-end, metro, metropolitan, middle-aged, middle-class, mid-range, military, rural, specialized, specialty, silver 2. 3) а), upscale 1. 2) а), youth 2. 4) а)
See:black market 2), 2), craft market, demographic market, downmarket, down-market, downscale market, heterogeneous market, homogeneous market, high-income market, low-end market, lower end of the market, middle-aged market, middle-class market, mid-range market, military market 2) б), specialized market, specialty market, silver market 1) б), upscale market, youth market4) эк. конъюнктура, уровень цен, состояние рынка (состояние рынка в значении 2, с точки зрения активности продавцов и покупателей и соответствующей динамики изменения цен)ATTRIBUTES: active 1. 3), advancing, bid 1. 3), bear 1. 2), barren 1. 3), broad 1. 1), bull 1. 2), close II 2. 3) в), competitive II 2. 2) а), complete 1. 2), confident II 2. 1) а), congested, contango, contestable, crossed II 2. 2) а), crowded II 2. 1) а), а, dead 1. 2), declining, deep II 2. 2) а), depressed II 2. 2) а), б, differentiated, dull II 2. 1) а), efficient II 2. 1) а), б, emerging, established II 2. 1) а), expanding, falling, fast II 1. 2) а), fertile II 2. 1) а), firm I 1. 1) а), flat I 2. 4) а), graveyard, growing 1. 1), growth II 2. 1) а), heavy II 2. 1) а), inactive II 2. 2) а), increasing, jumpy II 2. 1) а), б, languid II 2. 2) а), limited II 2. 1) а), liquid I 2. 6) а), locked II 2. 2) а), lucrative, mature 1. 2), narrow 1. 1), nervous I 2. 5) б), normal I 1. 5) б), offered, overstocked II 2. 1) а), а, pegged I 1. 3) б), present I 2. 2) б), price-sensitive, productive I 1. 3) б), profitable II 2. 1) а), protected, recession-hit, restricted II 2. 1) а), restrictive II 2. 1) а), rising, sagging I 2. 2) б), saturated I 1. 3) б), seller II 2. 1) а), а, selective I 2. 5) б), sensitive I 2. 4) б), short 1. 1), shrinking, slack I 2. 2) б), sluggish II 2. 2) а), soft I 2. 4) б), sold-out, stable I 2. 1) б), stagnant II 2. 1) а), static I 2. 2) б), steady 1. 1), stiff 1. 1), б, strong II 2. 2) а), technically strong, technically weak, tight I 2. 4) б), wide II 2. 1) а)
See:active market, advancing market, bid market, bear market 1), Big Emerging Markets, broad market, bull market, buyers' market, close market, competitive market, complete market, contango market, contestable market, crossed market, crowded market, dead market, declining market, deep market, depressed market, differentiated market, dull market, efficient market, emerging market, established market, expanding market, fast market, fertile market, firm market, flat market, growing market, inactive market, jumpy market, languid market, lemons market, limited market, liquid market, locked market, lucrative market, market of lemons, mature market, narrow market, normal market, offered market, overstocked market, pegged market, present market, price-sensitive market, productive market, profitable market, protected market, recession-hit market, restricted market, restrictive market, rising market, sagging market, saturated market, sellers market, seller's market, sellers' market, selective market, sensitive market, short market, shrinking market, slack market, sluggish market, soft market, sold-out market, stable market, stagnant market, static market, steady market, stiff market, strong market, technically strong market, technically weak market, tight market, wide market5) эк., амер. розничный магазин (обычно специализированный, напр., мясной, рыбный)6) эк., пол. рынок (принцип устройства экономической системы, предусматривающий свободное формирование цен под воздействием спроса и предложения)See:7) межд. эк. рынок (экономический союз нескольких стран, в основе которого лежит создание единого торгового пространства для товаров, услуг и факторов производства)ATTRIBUTES: common 1) а), single 2) а)
See:common market, single market, Andean Common Market, Arab Common Market, Central American Common Market, Central American Common Market, common market, Common Market for Eastern and Southern Africa2. гл.1) эк. продавать, реализовывать, распространятьto receive approval from X agency to market the product — получить разрешение от органа Х на распространение продукта
2) марк. осуществлять маркетинг, позиционировать, продвигатьE-mail is recognized as the easiest and cheapest way to market your organization, your programs, and your issues. — Электронная почта считается самым легким и недорогим способом продвижения [рекламирования\] вашей организации, ваших программ и вашей работы.
See:3. прил.1) эк. рыночныйAnt:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)See:market activity 1), market behaviour 2), market capitalism, 1), market competition, market conduct, market discipline, market economy, market exchange, market fundamentalism, market ideology, market mechanism, market mode of coordination, market order of worth, market political culture, market sector 3), market socialism, market system, market transactionSee:market absorption, market acceptance, market activity 2), market appraisal, market area, market attractiveness, market attrition, market audience, market basket, market behaviour 1), market breadth, market break, market breakdown, market cap, market capacity, market capitalization, market challenger, 2), market clearance 2), market clearing, market communications, market composition, market concentration, market condition, market conditions 2), market coverage, market decline, market definition, market demand, market depth, market disequilibrium, market dominance, market dynamics, market equilibrium, market expectation, market expectations, market failure, market focus, market follower, market form, market glut, market grade, 1), market growth, market homogeneity, market interest rate, market intermediary, market jitters, market leader, market leadership, market level 2), market maker, market making, market needs, market nicher, market organization, market out, market participant, market partnership, market pattern, market position, market potential, market power, market presence, market pressure, market price, market profile, market quality 2), market quotation, market rate, market rate of interest, market range, market reaction, market requirements, market resistance, market response, market return, market satisfaction, market saturation, market segment, market selection, market sensitivity, market sentiment, market share, market situation 1), market size, market stability, market standard, market standing, market structure, market supply, market tone, market trader, market trend, market undertone, market user, market value, market value added, market volume, market weight 2) Market EyeSee:market analysis, market analyst, market approach, market arbitrage, market audit, market average, market barrier, market build-up, market channel, market clearance 1), market closing, market conditions 1), market conversion price, market cycle, market data, market development, market discount, market entry, market evidence, market exit, market expansion, market experiment, market exploration, market exposure, market factor, market fluctuation, market fluctuations, market forces, market forecast, market forecasting, 2), market hours, market incentive, market index, market indicator, market information, market inroad, market intelligence, market interface, market investigation, market letter, market level 1), market liquidity, market manager, market mapping, market matching, market maximization, market model, market modification, market movement, market multiple, market niche, market node, market opening, market opportunity, market order, market orientation, market outlet, market penetration, market performance, market period, market plan, market planning, market portfolio, market positioning, market prognosis, market ratio, market report, market research, market researcher, market reversal, market review, market risk, market rollout, market sector 1), &2, market segmentation, market selectivity, market sharing, market signal, market situation 2), market skimming, market specialist, market specialization, market stimulant, market strategy, market study, market survey, market sweep, market target, market targeting, market test, market testing, market timer, market timing2) эк. товарный, рыночный ( предназначенный для продажи на рынке)market fish — товарная рыба, рыба для продажи
market stock — товарный скот, скот для продажи
market vegetables — товарные овощи, овощи для продажи
Syn:marketable 3)See:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)
* * *
market; Mkt; mart 1) рынок: организованная или неформальная система торговли товарами, услугами или финансовыми инструментами на основе четких правил (напр., фондовая биржа); 2) рыночные цены, состояние конъюнктуры; 3) совокупность людей или юридических лиц, предъявляющих текущий или потенциальный спрос на товары услуги; равнозначно спросу; 4) основные участники финансового рынка: дилеры, торгующие за свой счет, посредники и покупатели; 5) = marketplace; 6) рынок как столкновение спроса и предложения покупателей и продавцов, в результате которого определяется цена товара; 7) (to) продавать; см. marketing; 8) = market value; 9) "The Market"= Dow Jones Industrial Average.* * *рынок; рыночное хозяйство; рыночная экономика; рыночный механизм; спрос; конъюнктура. Как правило, употребляется применительно к фондовому рынку. 'Сегодня рынок упал' означает, что в этот день стоимость сделок на фондовом рынке снизилась . Инвестиционная деятельность .* * *организованное собрание/встреча людей, на которой происходит торговля ценными бумагами-----территория, на которой встречаются продавцы и покупатели, чтобы обменяться тем, что представляет ценность-----конъюнктурный обзор; бюллетень о состоянии рынка -
8 select
sə'lekt
1. verb(to choose or pick from among a number: She selected a blue dress from the wardrobe; You have been selected to represent us on the committee.) escoger, elegir, seleccionar
2. adjective1) (picked or chosen carefully: A select group of friends was invited.) selecto, escogido2) (intended only for carefully chosen (usually rich or upper-class) people: That school is very select.) selecto•- selective
- sellectively
- selectiveness
- selector
select vb seleccionar / elegir / escogertr[sɪ'lekt]1 (thing) escoger, elegir; (team, player, candidate) seleccionar1 (audience etc) selecto,-a, escogido,-a; (club, area, etc) selecto,-a, exclusivo,-a, distinguido,-a; (fruit, wine) selecto,-a, de primera calidad\SMALLIDIOMATIC EXPRESSION/SMALLselect committee SMALLBRITISH ENGLISH/SMALL comisión nombre femenino de investigación, comisión nombre femenino investigadoraselect [sə'lɛkt] vt: escoger, elegir, seleccionar (a un candidato, etc.)select adj: selectoadj.• escogido, -a adj.• eximio, -a adj.• florido, -a adj.• selecto, -a adj.v.• acotar v.• elegir v.• entresacar v.• escoger v.• optar v.• seleccionar v.
I sɪ'lekttransitive verb \<\<gift/book/wine\>\> elegir*, escoger*, seleccionar; \<\<candidate/team member\>\> seleccionar
II
b) ( choice) <fruit/wine> selecto, de primera (calidad)c) ( especially chosen) < group> selecto[sɪ'lekt]1.VT [+ team, candidate] seleccionar; [+ book, gift etc] escoger, elegirselected works — obras fpl escogidas
2.ADJ [school, restaurant, club] selecto, exclusivo; [tobacco, wine, audience] selecto3.CPDselect committee N — comité m de investigación
* * *
I [sɪ'lekt]transitive verb \<\<gift/book/wine\>\> elegir*, escoger*, seleccionar; \<\<candidate/team member\>\> seleccionar
II
b) ( choice) <fruit/wine> selecto, de primera (calidad)c) ( especially chosen) < group> selecto -
9 select
I [sɪ'lekt] II [sɪ'lekt]* * *[sə'lekt] 1. verb(to choose or pick from among a number: She selected a blue dress from the wardrobe; You have been selected to represent us on the committee.) scegliare, selezionare2. adjective1) (picked or chosen carefully: A select group of friends was invited.) scelto2) (intended only for carefully chosen (usually rich or upper-class) people: That school is very select.) esclusivo•- selective
- sellectively
- selectiveness
- selector* * *I [sɪ'lekt] II [sɪ'lekt] -
10 presentation
Gen Mgtan event at which preplanned material is shown to an audience for a specific purpose. Although a presentation is a verbal form of communication, it is often supported by other media, such as computer software, slides, printed handouts, and so on and to be successful, appropriate body language and good interpersonal communication skills are required. A presentation is normally intended to either introduce something new to the audience, to persuade them of a viewpoint, or to inform them of something. Sales representatives use presentations when introducing a product to a potential customer. Presentations are also used in team briefing and other business contexts. -
11 target market
марк. целевой рынок (сегменты рынка, на которых фирма сосредотачивает свои основные усилия)Syn:See:* * ** * *. . Словарь экономических терминов .* * *конкретная группа потребителей, на которых ориентируется компания при продаже тех или иных товаров -
12 select
[sə'lekt] 1. verb(to choose or pick from among a number: She selected a blue dress from the wardrobe; You have been selected to represent us on the committee.) izbrati2. adjective1) (picked or chosen carefully: A select group of friends was invited.) izbran2) (intended only for carefully chosen (usually rich or upper-class) people: That school is very select.) izbran•- selective
- sellectively
- selectiveness
- selector* * *[silékt]1.transitive verb & intransitive verbizbrati, odbrati ( for za); prebirati, sortirati;2.adjectiveizbran, odbran; eliten; selektiven; izbirčena select club (party) — selektiven klub (izbrana, ekskluzivna družba)select committee parliament preiskovalni odbor ali komisija -
13 to
1.go to work/to the theatre — zur Arbeit/ins Theater gehen
to Paris/France — nach Paris/Frankreich
throw the ball to me — wirf mir den Ball zu
2) (towards a condition or quality) zu3) (as far as) bis zufrom London to Edinburgh — von London [bis] nach Edinburgh
increase from 10 % to 20 % — von 10 % auf 20 % steigen
with one's back to the wall — mit dem Rücken zur Wand
5) (implying comparison, ratio, etc.)[compared] to — verglichen mit; im Vergleich zu
it's ten to one he does something — die Chancen stehen zehn zu eins, dass er etwas tut
6) introducing relationship or indirect objectto somebody/something — jemandem/einer Sache (Dat.)
lend/explain etc. something to somebody — jemandem etwas leihen/erklären usw.
relate to something — sich auf etwas (Akk.) beziehen
secretary to the Minister — Sekretär des Ministers
that's all there is to it — mehr ist dazu nicht zu sagen
what's that to you? — was geht das dich an?
7) (until) bisto the end — bis zum Ende
five [minutes] to eight — fünf [Minuten] vor acht
8) with infinitive of a verb zu; expressing purpose, or after academic.ru/75540/too">too um [...] zutoo young to marry — zu jung, um zu heiraten; zu jung zum Heiraten
to rebel is pointless — es ist sinnlos zu rebellieren
he woke to find himself in a strange room — er erwachte und fand sich in einem fremden Zimmer wieder
he would have phoned but forgot to — er hätte angerufen, aber er vergaß es
2.she didn't want to go there, but she had to — sie wollte nicht hingehen, aber sie musste
[tuː] adverb1) (just not shut)be to — [Tür, Fenster:] angelehnt sein
2)* * *1. [tə,tu] preposition1) (towards; in the direction of: I cycled to the station; The book fell to the floor; I went to the concert/lecture/play.) zu, auf2) (as far as: His story is a lie from beginning to end.) bis3) (until: Did you stay to the end of the concert?) bis4) (sometimes used to introduce the indirect object of a verb: He sent it to us; You're the only person I can talk to.) zu, mit5) (used in expressing various relations: Listen to me!; Did you reply to his letter?; Where's the key to this door?; He sang to (the accompaniment of) his guitar.) zu, für6) (into a particular state or condition: She tore the letter to pieces.) in7) (used in expressing comparison or proportion: He's junior to me; Your skill is superior to mine; We won the match by 5 goals to 2.) gegenüber, zu8) (showing the purpose or result of an action etc: He came quickly to my assistance; To my horror, he took a gun out of his pocket.) zu9) ([tə] used before an infinitive eg after various verbs and adjectives, or in other constructions: I want to go!; He asked me to come; He worked hard to (= in order to) earn a lot of money; These buildings were designed to (= so as to) resist earthquakes; She opened her eyes to find him standing beside her; I arrived too late to see him.) zu, um zu10) (used instead of a complete infinitive: He asked her to stay but she didn't want to.) zu2. [tu:] adverb1) (into a closed or almost closed position: He pulled/pushed the door to.) zu2) (used in phrasal verbs and compounds: He came to (= regained consciousness).) zu sich, dran•* * *to[tu:, tu, tə]I. PREPOSITION, nach + dat, zu + datshe walked over \to the window sie ging [hinüber] zum Fenster [o ans Fenster]we're going \to town wir gehen/fahren in die Stadtthey go \to work on the bus sie fahren mit dem Bus zur ArbeitI'm going \to a party/concert ich gehe auf eine Party/ein Konzertshe has to go \to a meeting now sie muss jetzt zu einem Meeting [gehen]we moved \to Germany last year wir sind letztes Jahr nach Deutschland gezogenhe flew \to the US er flog in die USAshe's never been \to Mexico before sie ist noch nie [zuvor] in Mexiko gewesenmy first visit \to Africa mein erster Aufenthalt in Afrikathis is a road \to nowhere! diese Straße führt nirgendwohin!parallel \to the x axis parallel zur x-Achsefrom here \to the station von hier [bis] zum Bahnhofon the way \to the mountains/the sea/the town centre auf dem Weg in die Berge/zum Meer/ins [o zum] Stadtzentrum\to the north/south nördlich/südlichtwenty miles \to the north of the city zwanzig Meilen nördlich der Stadtthe suburbs are \to the west of the city die Vororte liegen im Westen der Stadtfrom place \to place von Ort zu Ort\to the right/left nach rechts/linksthere \to the right dort rechtshe's standing \to the left of Adrian er steht links neben Adrian, in + datshe goes \to kindergarten sie geht in den Kindergartenhe goes \to university er geht auf die Universitätdo you go \to church? gehst du in die Kirche?I go \to the gym twice a week ich gehe zweimal wöchentlich zum Fitnessan invitation \to a wedding eine Einladung zu einer HochzeitI've asked them \to dinner ich habe sie zum Essen eingeladenshe took me out \to lunch yesterday sie hat mich gestern zum Mittagessen ausgeführt [o eingeladenshe pointed \to a distant spot on the horizon sie zeigte auf einen fernen Punkt am Horizontto have one's back \to sth/sb etw/jdm den Rücken zudrehenback \to front verkehrt herumthey were dancing cheek \to cheek sie tanzten Wange an Wangeshe put her hand \to his breast sie legte die Hand auf seine Brustshe clasped the letter \to her bosom sie drückte den Brief an ihre Brusttie the lead \to the fence mach die Leine am Zaun festthey fixed the bookshelves \to the wall sie brachten die Bücherregale an der Wand anstick the ads \to some paper klebe die Anzeigen auf ein Blatt Papier7. (with indirect object)I lent my bike \to my brother ich habe meinem Bruder mein Fahrrad geliehengive that gun \to me gib mir das Gewehrchildren are often cruel \to each other Kinder sind oft grausam zueinanderwho's the letter addressed \to? an wen ist der Brief adressiert?what have they done \to you? was haben sie dir [an]getan?her knowledge proved useful \to him ihr Wissen erwies sich als hilfreich für ihnthey made a complaint \to the manager sie reichten beim Geschäftsleiter eine Beschwerde eina threat \to world peace eine Bedrohung des Weltfriedens [o für den Weltfrieden]to be grateful \to sb jdm dankbar seinto be married \to sb mit jdm verheiratet seinto tell/show sth \to sb jdm etw erzählen/zeigenand what did you say \to that? und was hast du dazu gesagt?he finally confessed \to the crime er gestand schließlich das Verbrechenthis is essential \to our strategy dies ist ein wesentlicher Bestandteil unserer Strategiea reference \to Psalm 22:18 ein Verweis auf Psalm 22:18her reply \to the question ihre Antwort auf die Frageand what was her response \to that? und wie lautete ihr Antwort darauf?the keys \to his car seine Autoschlüsselthe top \to this pen die Kappe, die auf diesen Stift gehörtshe has a mean side \to her sie kann auch sehr gemein seinthere is a very moral tone \to this book dieses Buch hat einen sehr moralischen Untertonthere's a funny side \to everything alles hat auch seine komische SeiteI prefer beef \to seafood ich ziehe Rindfleisch Meeresfrüchten vorshe looked about thirty \to his sixty neben ihm mit seinen sechzig Jahren wirkte sie wie dreißigto be comparable \to sth mit etw dat vergleichbar sein[to be] nothing \to sth nichts im Vergleich zu etw dat [sein]her wage is nothing \to what she could earn ihr Einkommen steht in keinem Vergleich zu dem, was sie verdienen könnteto be superior \to sb jdm übergeordnet sein, höher stehen als jdPaul beat me by three games \to two Paul hat im Spiel drei zu zwei gegen mich gewonnenManchester won three \to one Manchester hat drei zu eins gewonnen, zu + datI read up \to page 100 ich habe bis Seite 100 gelesenunemployment has risen \to almost 8 million die Arbeitslosigkeit ist auf fast 8 Millionen angestiegencount \to 20 zähle bis 20it's about fifty miles \to New York es sind [noch] etwa fünfzig Meilen bis New Yorkhe converted \to Islam er ist zum Islam übergetretenhis expression changed from amazement \to joy sein Ausdruck wechselte von Erstaunen zu Freudethe change \to the metric system der Wechsel zum metrischen Systemher promotion \to department manager ihre Beförderung zur Abteilungsleiterinthe meat was cooked \to perfection das Fleisch war bestens zubereitethe drank himself \to death er trank sich zu Todeshe nursed me back \to health sie hat mich [wieder] gesund gepflegtsmashed \to pieces in tausend Stücke geschlagenshe was close \to tears sie war den Tränen nahehe was thrilled \to bits er freute sich wahnsinnigthe shop is open \to 8.00 p.m. der Laden hat bis 20 Uhr geöffnetwe're in this \to the end wir führen dies bis zum Endeand \to this day... und bis auf den heutigen Tag...it's only two weeks \to your birthday! es sind nur noch zwei Wochen bis zu deinem Geburtstag!16. (including)▪ from... \to... von... bis...from beginning \to end von Anfang bis Endefrom morning \to night von morgens bis abendsfront \to back von vorne bis hinten, von allen SeitenI read the document front \to back ich habe das Dokument von vorne bis hinten gelesenhe's done everything from snowboarding \to windsurfing er hat von Snowboarden bis Windsurfen alles [mal] gemachtfrom simple theft \to cold-blooded murder vom einfachen Diebstahl bis zum kaltblütigen Mordit's twenty \to six es ist zwanzig vor sechs\to my relief/horror/astonishment zu meiner Erleichterung/meinem Entsetzen/meinem Erstaunenmuch \to her surprise zu ihrer großen Überraschung\to me, it sounds like she's ending the relationship für mich hört sich das an, als ob sie die Beziehung beenden wolltethat outfit looks good \to me das Outfit gefällt mir gutif it's acceptable \to you wenn Sie einverstanden sindthis would be \to your advantage das wäre zu deinem Vorteil, das wäre für dich von Vorteildoes this make any sense \to you? findest du das auf irgendeine Weise einleuchtend?fifty pounds is nothing \to him fünfzig Pfund sind nichts für ihnwhat's it \to you? ( fam) was geht dich das an?he works as a personal trainer \to the rich and famous er arbeitet als Personal Trainer für die Reichen und Berühmtenthey are hat makers \to Her Majesty the Queen sie sind Hutmacher Ihrer Majestät, der Königineconomic adviser \to the president Wirtschaftsberater des Präsidentenshe was Ophelia \to Olivier's Hamlet in der Verfilmung von Olivier spielte sie neben Hamlet die Opheliahere's \to you! auf dein/Ihr Wohl!\to the cook! auf den Koch/die Köchin!the record is dedicated \to her mother die Schallplatte ist ihrer Mutter gewidmetI propose a toast \to the bride and groom ich bringe einen Toast auf die Braut und den Bräutigam ausa memorial \to all the soldiers who died in Vietnam ein Denkmal für alle im Vietnamkrieg gefallenen Soldaten23. (per)the car gets 25 miles \to the gallon das Auto verbraucht eine Gallone auf 25 Meilenthree parts oil \to one part vinegar drei Teile Öl auf einen Teil Essigthe odds are 2 \to 1 that you'll lose die Chancen stehen 2 zu 1, dass du verlierstshe awoke \to the sound of screaming sie wurden durch laute Schreie wachI like exercising \to music ich trainiere gerne mit MusikI can't dance \to this sort of music ich kann zu dieser Art Musik nicht tanzenthe band walked on stage \to rapturous applause die Band zog unter tosendem Applaus auf die Bühnethirty \to thirty-five people dreißig bis fünfunddreißig Leuteten \to the power of three zehn hoch drei27.▶ that's all there is \to it das ist schon alles▶ there's not much [or nothing] \to it das ist nichts Besonderes, da ist nichts Besonderes dabei1. (expressing future intention) zushe agreed \to help sie erklärte sich bereit zu helfenI'll have \to tell him ich werde es ihm sagen müssenI don't expect \to be finished any later than seven ich denke, dass ich spätestens um sieben fertig sein werdehe lived \to see his first grandchild er durfte erleben, dass sein erstes Enkelkind geboren wurdeI have \to go on a business trip ich muss auf eine Geschäftsreisethe company is \to pay over £500,000 die Firma muss über 500.000 Pfund bezahlenhe's going \to write his memoirs er wird seine Memoiren schreibenI have some things \to be fixed ich habe einige Dinge zu reparierenBlair \to meet with Bush Blair trifft Bushto be about \to do sth gerade etw tun wollen, im Begriff sein, etw zu tun2. (forming requests) zushe was told \to have the report finished by Friday sie wurde gebeten, den Bericht bis Freitag fertigzustellenhe told me \to wait er sagte mir, ich solle wartenI asked her \to give me a call ich bat sie, mich anzurufenwe asked her \to explain wir baten sie, es uns zu erklärenyou've not \to do that du sollst das nicht tunthat man is not \to come here again der Mann darf dieses Haus nicht mehr betretenyoung man, you're \to go to your room right now junger Mann, du gehst jetzt auf dein Zimmer3. (expressing wish) zuI need \to eat something first ich muss zuerst etwas essenI'd love \to live in New York ich würde nur zu gern in New York lebenwould you like \to dance? möchten Sie tanzen?that child ought \to be in bed das Kind sollte [schon] im Bett seinI want \to go now ich möchte jetzt gehenI need \to go to the bathroom ich muss mal auf die Toilettedo you want \to come with us? willst du [mit uns] mitkommen?I'd love \to go to France this summer ich würde diesen Sommer gern nach Frankreich fahren4. (omitting verb)are you going tonight? — I'm certainly hoping \to gehst du heute Abend? — das hoffe ich sehrwould you like to go and see the Russian clowns? — yes, I'd love \to möchtest du gern die russischen Clowns sehen? — ja, sehr gerncan you drive? — yes I'm able \to but I prefer not \to kannst du Auto fahren? — ja, das kann ich, aber ich fahre nicht gernit's not likely \to happen es ist unwahrscheinlich, dass das geschieht, das wird wohl kaum geschehenI was afraid \to tell her ich hatte Angst, es ihr zu sagenhe's able \to speak four languages er spricht vier Sprachenshe's due \to have her baby sie bekommt bald ihr BabyI'm afraid \to fly ich habe Angst vorm Fliegenshe's happy \to see you back sie ist froh, dass du wieder zurück bistI'm sorry \to hear that es tut mir leid, das zu höreneasy \to use leicht zu bedienenlanguages are fun \to learn Sprachenlernen macht Spaßit is interesting \to know that es ist interessant, das zu wissenthree months is too long \to wait drei Monate zu warten ist zu langI'm too nervous \to talk right now ich bin zu nervös, um jetzt zu sprechenI'm going there \to see my sister ich gehe dort hin, um meine Schwester zu treffenshe's gone \to pick Jean up sie ist Jean abholen gegangenmy second attempt \to make flaky pastry mein zweiter Versuch, einen Blätterteig zu machenthey have no reason \to lie sie haben keinerlei Grund zu lügenI have the chance \to buy a house cheaply ich habe die Gelegenheit, billig ein Haus zu kaufensomething \to eat etwas zu essenthe first person \to arrive die erste Person, die ankam [o eintraf]Armstrong was the first man \to walk on the moon Armstrong war der erste Mann, der den Mond betrat7. (expressing intent)we tried \to help wir versuchten zu helfen\to make this cake, you'll need... für diesen Kuchen braucht man...he managed \to escape es gelang ihm zu entkommenI don't know what \to do ich weiß nicht, was ich tun sollI don't know where \to begin ich weiß nicht, wo ich anfangen sollshe was wondering whether \to ask David about it sie fragte sich, ob sie David deswegen fragen solltecan you tell me how \to get there? könne Sie mir sagen, wie ich dort hinkomme?9. (introducing clause)\to tell the truth [or \to be truthful] um die Wahrheit zu sagen\to be quite truthful with you, Dave, I never really liked the man ich muss dir ehrlich sagen, Dave, ich konnte diesen Mann noch nie leiden\to be honest um ehrlich zu sein10. (in consecutive acts) um zuhe looked up \to greet his guests er blickte auf, um seine Gäste zu begrüßenshe reached out \to take his hand sie griff nach seiner Handthey turned around \to find their car gone sie drehten sich um und bemerkten, dass ihr Auto verschwunden warIII. ADVERBinv zuto come \to zu sich dat kommenthey set \to with a will, determined to finish the job sie machten sich mit Nachdruck daran, entschlossen, die Arbeit zu Ende zu bringen* * *[tuː]1. PREPOSITION1) = in direction of, towards zuto go to the doctor( 's)/greengrocer's etc — zum Arzt/Gemüsehändler etc gehen
to go to the opera/concert etc — in die Oper/ins Konzert etc gehen
to go to France/London — nach Frankreich/London fahren
to go to Switzerland —
to go to school to go to bed — zur Schule or in die Schule gehen ins or zu Bett gehen
he came up to where I was standing —
to turn a picture/one's face to the wall — ein Bild/sich mit dem Gesicht zur Wand drehen
2) = as far as, until bisto count (up) to 20 —
3) = in in (+dat)I have never been to Brussels/India — ich war noch nie in Brüssel/Indien
4)= secure to
he nailed it to the wall/floor etc — er nagelte es an die Wand/auf den Boden etcthey tied him to the tree —
5)to give sth to sb — jdm etw gebena present from me to you —
I said to myself... — ich habe mir gesagt...
he was muttering/singing to himself — er murmelte/sang vor sich hin
"To... " (on envelope etc) to pray to God — "An (+acc)..." zu Gott beten
6) in toasts auf (+acc)to drink to sb's health — auf jds Wohl (acc) trinken
7)= next to
with position bumper to bumper — Stoßstange an Stoßstangeclose to sb/sth — nahe bei jdm/etw
at right angles to the wall —
to the west (of)/the left (of) — westlich/links (von)
8) with expressions of time vorit was five to when we arrived — es war fünf vor, als wir ankamen
9) = in relation to zuA is to B as C is to D —
they won by 4 goals to 2 — sie haben mit 4:2 (spoken: vier zu zwei) Toren gewonnen
one person to a room — eine Person pro Zimmer
11) MATH3 to the 4th, 3 to the power of 4 — 3 hoch 4
12)= concerning
what do you say to the idea? — was hältst du von der Idee?to repairing television £30 (Comm) — (für) Reparatur eines Fernsehers £ 30
13)= according to
to the best of my knowledge — nach bestem Wissen14)= accompanied by
to sing to the guitar —to sing sth to the tune of... — etw nach der Melodie von... singen
to dance to a tune/a band — zu einer Melodie/den Klängen or der Musik eines Orchesters tanzen
15)= of
ambassador to America/the King of France — Botschafter in Amerika/am Hofe des Königs von Frankreich16)= producing
to everyone's surprise — zu jedermanns Überraschung17)to begin to do sth — anfangen, etw zu tunI want him to do it — ich will, dass er es tut
18)to see him now, one would never think... — wenn man ihn jetzt sieht, würde man nicht glauben,...19)infinitive expressing purpose, result
to eat/work to live —I did it to help you — ich tat es, um dir zu helfen
to get to the point,... — um zur Sache zu kommen,...
well, not to exaggerate... — ohne zu übertreiben,...
I arrived to find she had gone — als ich ankam, war sie weg
20)I don't want to — ich will nichtwe didn't want to but we were forced to — wir wollten nicht, aber wir waren dazu gezwungen
I intended to (do it), but I forgot (to) — ich wollte es tun, aber ich habe es vergessen
buy it, it would be silly not to — kaufe es, es wäre dumm, es nicht zu tun
he often does things one doesn't expect him to — er macht oft Dinge, die man nicht von ihm erwartet
21)__diams; noun/pronoun + to + infinitive he is not the sort to do that — er ist nicht der Typ, der das täte, er ist nicht der Typ dazuI have done nothing to deserve this — ich habe nichts getan, womit ich das verdient hätte
who is he to order you around? — wer ist er denn, dass er dich so herumkommandiert?
he was the first to arrive — er kam als Erster an, er war der Erste, der ankam
who was the last to see her? —
what is there to do here? —
now is the time to do it — jetzt ist die (beste) Zeit, es zu tun
you are foolish to try it — du bist dumm, das überhaupt zu versuchen
is it good to eat? —
he's too old to be still in short trousers — er ist schon so alt und trägt noch kurze Hosen
2. ADJECTIVEdoor (= ajar) angelehnt; (= shut) zu3. ADVERBto and fro — hin und her; walk auf und ab
* * *toA präp [tuː; tʊ; tə]1. (Grundbedeutung) zu2. (Richtung und Ziel, räumlich) zu, nach, an (akk), in (akk), auf (akk):go to London nach London fahren;from east to west von Osten nach Westen;throw sth to the ground etwas auf den oder zu Boden werfen3. in (dat):have you ever been to London?4. (Richtung, Ziel, Zweck) zu, auf (akk), an (akk), in (akk), für, gegen:that is all there is to it das ist alles;a cap with a tassel to it eine Mütze mit einer Troddel (daran);a key to the case ein Schlüssel für den oder zum Koffer;a room to myself ein Zimmer für mich (allein); → assistant B 1, end C 7, moral B 1, secretary 1, etcthe score is three to one (3-1) das Spiel oder es steht drei zu eins (3:1);two is to four as four is to eight zwei verhält sich zu vier wie vier zu acht8. (Ausmaß, Grenze, Grad) bis, (bis) zu, (bis) an (akk), auf (akk), in (dat):to the clouds bis an die Wolken;from three to four von drei bis vier (Uhr);it’s ten to five es ist zehn vor fünf10. (Begleitung) zu, nach:sing to a guitar zu einer Gitarre singen;a) betont:he gave the book to me, not to you! er gab das Buch mir, nicht Ihnen!b) unbetont:she was a good mother to him sie war ihm eine gute MutterB partikel [tʊ; tə]to go gehen;easy to understand leicht zu verstehen;she was heard to cry man hörte sie weinen2. (Zweck, Absicht) um zu, zu:he only does it to earn money er tut es nur, um Geld zu verdienenI weep to think of it ich weine, wenn ich daran denke;he was the first to arrive er kam als Erster;why blame you me to love you? obs oder poet was tadelst du mich, weil ich dich liebe?5. zur Andeutung eines aus dem Vorhergehenden zu ergänzenden Infinitivs:I don’t go because I don’t want to ich gehe nicht, weil ich nicht (gehen) willC adv [tuː]1. a) zu, geschlossen:pull the door to die Türe zuziehenb) angelehnt:3. SCHIFF nahe am Wind:keep her to!4. to and froa) hin und her,b) auf und ab* * *1.[before vowel tʊ, before consonant tə, stressed tuː] prepositiongo to work/to the theatre — zur Arbeit/ins Theater gehen
to Paris/France — nach Paris/Frankreich
3) (as far as) bis zufrom London to Edinburgh — von London [bis] nach Edinburgh
increase from 10 % to 20 % — von 10 % auf 20 % steigen
4) (next to, facing)5) (implying comparison, ratio, etc.)[compared] to — verglichen mit; im Vergleich zu
it's ten to one he does something — die Chancen stehen zehn zu eins, dass er etwas tut
6) introducing relationship or indirect objectto somebody/something — jemandem/einer Sache (Dat.)
lend/explain etc. something to somebody — jemandem etwas leihen/erklären usw.
relate to something — sich auf etwas (Akk.) beziehen
to me — (in my opinion) meiner Meinung nach
7) (until) bisfive [minutes] to eight — fünf [Minuten] vor acht
do something to annoy somebody — etwas tun, um jemanden zu ärgern
too young to marry — zu jung, um zu heiraten; zu jung zum Heiraten
he woke to find himself in a strange room — er erwachte und fand sich in einem fremden Zimmer wieder
he would have phoned but forgot to — er hätte angerufen, aber er vergaß es
2.she didn't want to go there, but she had to — sie wollte nicht hingehen, aber sie musste
[tuː] adverbbe to — [Tür, Fenster:] angelehnt sein
2) -
14 quality
(qlty)n ком., марк. якість; сорт; ґатунок; риса; властивість; a якіснийістотні ознаки товару чи послуги, які задовольняють вимоги встановленого стандарту═════════■═════════A-1 quality найвища якість • якість першого ґатунку • першокласна якість; A-3 quality вища якість; absolute quality абсолютна якість; acceptable quality прийнятна якість; adequate quality якість, яка відповідає вимогам • доброякісність; agreed quality узгоджена якість; appealing quality приваблива риса • приваблива властивість; art quality художня якість; asset quality якість активів; attributed quality якісні властивості; audience quality якісна характеристика аудиторії; average quality середня якість; bad quality погана якість; benefit-giving qualityies споживчі властивості; best quality найкраща якість; bottom quality найгірша якість • дуже низька якість; brand quality якість марочного товару; broadcast quality трансляційна якість • відповідна якість для трансляції; business quality ділова якість; cheap quality неякісне • низька якість; choice quality добірна якість; colour reproduction quality якість відтворення кольорів; commercial quality торговельна якість; common quality загальна властивість; competitive quality конкурентоспроможна якість; consistent quality однорідна якість; contract quality якість за контрактом • якість, застережена контрактом; customer quality якісна характеристика клієнтів; defective quality незадовільна якість; delivery quality якість поставленої продукції; desired quality бажана якість; distinctive quality характерна якість • відмінна якість • помітна якість; economic quality економічно обґрунтована якість; edible quality харчова поживність • їстівність; editorial quality редакційна якість • якість редакційного змісту; environmental quality якість довкілля; equal quality рівноцінна якість; established quality підтверджена якість • стандартна якість; excellent quality відмінна якість; expected quality сподівана якість • очікувана якість; experienced quality засвідчена якість; export quality експортна якість; factual quality фактична якість; fair average quality справедлива середня якість • непогана середня якість; fancy quality вища якість; fancy-grade quality вища якість; fine quality відмінна якість • чудова якість; finest quality відмінна якість • чудова якість; first-class quality першокласна якість • вища якість; first-rate quality першосортна якість • вища якість; functional quality функціональна властивість; good quality добра якість; guaranteed quality гарантована якість; healing quality цілюща властивість; health-giving quality цілюща властивість; hidden quality прихована властивість; high quality висока якість; image quality якість зображення; incoming quality вхідна якість • рівень вхідної якості; inferior quality низька якість; inherent quality якість, властива даному виробу; initial quality первісна якість; intermediate quality проміжна якість; intended quality планова якість; latent quality прихована властивість; limiting quality граничний рівень якості; low quality низька якість; low-grade quality низька якість; luxury quality якість на рівні предметів розкоші; managerial qualityies організаторські здібності • якості керівника; manufacturing quality виробнича якість • якість виробництва • якість виготовлення; marketable quality торговельна якість • ринковий ґатунок • комерційна якість; material quality якість матеріалу; mean quality середня якість; medium quality середня якість; mental qualityies розумові здібності; middling quality середня якість • середній ґатунок; nonstandard quality нестандартна якість; nutritional qualityies поживна цінність; objective quality об'єктивна якісна характеристика; off-grade quality низька якість; optimal quality оптимальна якість; optimum quality оптимальна якість; ordinary quality звичайна якість • середня якість; outgoing quality вихідна якість • рівень вихідної якості; overall quality загальна якість; perfect quality бездоганна якість; performance quality якість роботи; photographic quality якість фотографії • фотографічна якість; poor quality погана якість; premium quality вища якість; prime quality вища якість; printing quality якість друку; process quality якість виготовлення; product quality якість продукції; production quality якість продукції; proper quality належна якість; proved quality підтверджена якість • доведена якість; questionable quality сумнівна якість; readership quality якісна характеристика читацької аудиторії; recognized quality визнана якість; reliable quality надійна якість; reproduction quality якість відтворення; required quality необхідна якість; running quality робоча характеристика; satisfactory quality задовільна якість; second-class quality другорядна якість; service quality якість обслуговування; shipping quality транспортабельність; soil quality якість землі; specified quality встановлена якість • визначена якість; standard quality стандартна якість; stipulated quality узгоджена якість; substandard quality нестандартна якість; suitable quality прийнятна якість; superior quality вища якість • краща якість • вищий ґатунок; technical quality технічна риса; tolerance quality дозволена якість; top quality найвища якість; uneven quality неоднорідна якість; uniform quality однорідна якість; unsatisfactory quality незадовільна якість; zero-defect quality без дефектність═════════□═════════equal in quality однакової якості; inferior in quality низької якості • найгіршої якості; of equal quality однакової якості; of good quality доброї якості; of high quality високоякісний; of inferior quality недоброякісний; of low quality низької якості; of poor quality недоброякісний; of sound quality доброякісний; of superior quality найвищої якості; quality arbitration арбітраж з питань якості; quality as per sample якість згідно зі зразком; quality assessment оцінка якості; quality assurance (QA) гарантія якості; quality audit контроль якості • перевірка якості; quality awareness знання методів забезпечення якості • обізнаність із якістю; quality bonus надбавка за підвищену якість; quality certificate сертифікат якості; quality check перевірка якості; quality circle гурток з підвищення якості; quality claim претензія до якості; quality class категорія якості; quality control; quality defect дефект якості; quality degradation погіршення якості; quality deterioration погіршення якості; quality engineering технічне забезпечення якості • опрацювання методів забезпечення якості; quality evaluation (QE) оцінка якості; quality gap розрив у рівні якості; quality goods товар високої якості • високоякісні товари; quality grade рівень якості; quality guarantee гарантія якості; quality image уявлення про якість; quality improvement підвищення якості; quality index показник якості; quality inspection перевірка якості • контроль якості; quality label знак якості; quality label scheme система знаків якості; quality level рівень якості; quality management управління якістю; quality manual інструкція із забезпечення якості; quality mark знак якості; quality objective цільовий рівень якості; quality of cargo якість вантажу; quality of design якість проекту • якість конструкції; quality of earnings якість прибутку; quality of exports якість експорту; quality of an item якість виробу; quality of labour якість праці; quality of life якість життя; quality of a lot якість партії (виробів); quality of manufacture якість виготовлення; quality of material якість матеріалу; quality of operation якість роботи; quality of production якість продукції; quality of service якість обслуговування; quality of work якість роботи; quality plan план забезпечення якості; quality planning планування рівня якості; quality principle принцип забезпечення якості; quality program програма забезпечення якості; quality requirements вимоги до рівня якості; quality sample зразок якості; quality specification деталізація характеристик • специфікація характеристик; quality standard норматив якості • стандарт якості • рівень якості; quality surveillance обстеження якості • перевірка якості; quality system система перевірки якості; quality test контроль якості; quality test program програма контролю якості; to approve quality схвалювати/схвалити якість; to ascertain quality визначати/визначити якість; to assess quality оцінювати/оцінити якість; to be of superior quality бути вищої якості; to be superior in quality бути вищої якості; to be up to quality відповідати вимогам; to certify quality засвідчувати/засвідчити якість; to check quality перевіряти/перевірити якість; to confirm quality підтверджувати/підтвердити якість; to conform to the quality відповідати якості; to control quality контролювати якість; to define quality визначати/визначити якість; to demonstrate quality показувати/ показати якість; to determine quality визначати/визначити якість; to differ in quality вирізнятися/вирізнитися якістю; to evaluate quality оцінювати/оцінити якість; to examine quality перевіряти/перевірити якість; to guarantee quality гарантувати якість; to improve quality поліпшувати/поліпшити якість; to inspect the quality перевіряти/перевірити якість; to lower the quality знижувати/знизити якість; to maintain quality піддержувати/піддержати якість • підтримувати/підтримати якість; to modify the quality змінювати/змінити якість; to monitor quality контролювати якість • здійснювати моніторинг якості; to specify quality зумовлювати/зумовити якість; to test quality перевіряти/перевірити якість; to upgrade the quality підвищувати/підвищити якість -
15 double
A n1 I'll have a double please ( drink) je prendrai un double, s'il vous plaît ;4 Games ( in bridge) contre m ; ( in dominoes) double m, doublet m ; to throw a double (in darts, board game) faire un double.B doubles npl ( in tennis) double m ; ladies'/men's/mixed doubles double dames/messieurs/mixte ; to play a game of doubles faire un double.C adj1 ( twice as much) [portion, dose] double (before n) ; he was given a double helping of strawberries on lui a servi une double portion de fraises or deux fois plus de fraises ; a double vodka une double vodka, une vodka double ;2 (when spelling, giving number) Anne is spelt GB ou spelled US with a double ‘n’ Anne s'écrit avec deux ‘n’ ; eight double five four (8554) quatre-vingt cinq, cinquante-quatre ; two double four (244) deux cent quarante-quatre ;3 (dual, twofold) double advantage double avantage m ; to serve a double purpose avoir une double fonction ; a remark with a double meaning une remarque à double sens ; double murder double meurtre m ; double-page advertisement publicité f sur double page ;4 ( intended for two people or things) [sheet, blanket, garage etc] double ; [ticket, invitation] pour deux ;5 Bot double.D adv1 ( twice) deux fois ; she earns double what I earn elle gagne deux fois plus que moi ; I need double this amount j'en ai besoin de deux fois plus ; it'll take double the time ça va prendre le double de temps ; she's double his age elle a deux fois son âge, elle a le double de son âge ; unemployment is double what it was last year le chômage est deux fois plus important que l'année dernière ; double three is six deux fois trois égale six ;2 [fold, bend] en deux ; to bend double se plier en deux ; to be bent double with pain/laughter être plié en deux de douleur/rire ; to see double voir double.E vtr1 ( increase twofold) doubler [amount, price, rent, dose etc] ; multiplier [qch] par deux [number] ;2 ( also double over) (fold, bend) plier [qch] en deux or en double [blanket, dressing etc] ; doubler [thread] ;3 ( in spelling) doubler [letter] ;5 Mus doubler ; to double a part doubler une partie ;6 Naut doubler [cape].F vi1 [sales, prices, salaries etc] doubler ; to double in value doubler de valeur ;2 ( in bridge) contrer ;4 ( serve dual purpose) the sofa doubles as a bed le canapé fait aussi lit ; the study doubles as a bedroom le bureau sert aussi de chambre ; the gardener doubles as a chauffeur le jardinier a aussi la fonction de chauffeur ; this actor doubles as the king in Act II cet acteur joue aussi le rôle du roi dans le deuxième acte.on ou at the double fig au plus vite ; Mil au pas redoublé, au pas de gymnastique ; double or quits! ( in gambling) quitte ou double!■ double back [person, animal] rebrousser chemin, faire demi-tour ; [road, track etc] former un demi-tour.■ double over = double E 2.■ double up:1 ( bend one's body) se plier en deux ; to double up in pain/with laughter être plié en deux de douleur/de rire ;2 ( share sleeping accommodation) partager la même chambre ;3 GB ( in betting) parier sur deux chevaux (dans deux courses consécutives) ;▶ to be doubled up [person, audience] être plié en deux (with de). -
16 lay
lay [leɪ]poser ⇒ 2 (a) mettre ⇒ 2 (a), 2 (c) étendre ⇒ 2 (a) préparer ⇒ 2 (d) pondre ⇒ 2 (e), 3 (a) imposer ⇒ 2 (f) porter ⇒ 2 (g) soumettre ⇒ 2 (h) dissiper ⇒ 2 (i) laïque ⇒ 4 (a) profane ⇒ 4 (b)(pt & pp laid [leɪd])1 pt of lie∎ to lay sb/sth flat coucher ou étendre qn/qch (par terre);∎ lay the cards face upwards posez les cartes face en l'air;∎ lay the photos on the shelf to dry mettez les photos à plat sur l'étagère pour qu'elles sèchent;∎ he laid the baby on the bed il a couché l'enfant sur le lit;∎ she laid her head on my shoulder elle a posé sa tête sur mon épaule;∎ euphemism to lay sb to rest enterrer qn;∎ she laid the blanket on the ground elle a étendu la couverture par terre;∎ familiar to lay eyes on sb/sth voir qn/qch□ ;∎ to lay it on the line ne pas y aller par quatre chemins(b) (tiles, bricks, pipes, cable, carpet, foundations) poser; (wreath) déposer; (mine) poser, mouiller; (concrete) couler;∎ to lay lino on the floor, to lay the floor with lino poser du linoléum;∎ a roof laid with zinc un toit recouvert de zinc;∎ figurative the plan lays the basis or the foundation for economic development le projet jette les bases du développement économique(c) (set → table) mettre;∎ lay the table for six mettez la table pour six (personnes), mettez six couverts;∎ they hadn't laid enough places ils n'avaient pas mis assez de couverts, il manquait des couverts(d) (prepare, arrange → fire) préparer;∎ to lay a trail tracer un chemin;∎ they laid a trap for him ils lui ont tendu un piège∎ American familiar figurative to lay an egg faire une gaffe;∎ to lay emphasis or stress on sth mettre l'accent sur qch;∎ to lay the blame (for sth) on sb faire porter la responsabilité (de qch) à qn;∎ to lay a curse on sb/sth jeter un sort à qn/qch∎ to lay a complaint déposer une plainte, porter plainte;∎ to lay a matter before the court saisir le tribunal d'une affaire;∎ to lay an accusation against sb porter une accusation contre qn;∎ charges have been laid against five men cinq hommes ont été inculpés∎ he laid all the facts before me il me présenta tous les faits;∎ she laid the scheme before him elle lui soumit le projet∎ I'll lay you ten to one that she won't come je te parie à dix contre un qu'elle ne viendra pas∎ to get laid s'envoyer en l'air∎ to lay a whip across sb's back fouetter qn∎ the rain helped to lay the dust la pluie a fait retomber la poussière∎ to lay oneself open to criticism s'exposer à la critique(a) (bird, fish) pondre(a) (non-clerical) laïque;∎ in lay dress en habit laïque(b) (not professional) profane, non spécialiste;∎ the book is intended for a lay audience le livre est destiné à un public de profanes5 noun∎ he's/she's a good lay c'est un bon coup(b) (poem, song) lai m►► Religion lay brother frère m lai;lay days starie f, jours mpl de planche;Art lay figure mannequin m;lay person profane mf, non-initié(e) m,f;lay preacher prédicateur(trice) m,f laïque;lay reader prédicateur(trice) m,f laïque;lay sister sœur f converse∎ she laid about him with her umbrella elle l'a attaqué à coups de parapluie, elle lui a tapé dessus avec son parapluie;∎ to lay about one (hit out) frapper de tous côtés(a) (put down) mettre de côté;∎ she laid her knitting aside to watch the news elle posa son tricot pour regarder les informations;∎ figurative you should lay aside any personal opinions you might have vous devez faire abstraction de toute opinion personnelle∎ we have some money laid aside nous avons de l'argent de côté(of horse → ears) rabattre, coucherBritish (provisions) mettre de côté(a) (put down) poser;∎ she laid her knife and fork down elle posa son couvert;∎ to lay down one's arms déposer ou rendre les armes(b) (renounce, relinquish) renoncer à;∎ to lay down one's life se sacrifier(c) (formulate, set out → plan, rule) formuler, établir; (→ condition) imposer; (→ duties) spécifier;∎ as laid down in the contract, the buyer keeps exclusive rights il est stipulé ou il est bien précisé dans le contrat que l'acheteur garde l'exclusivité(e) (store → wine) mettre en cave∎ he has laid down five acres of barley il a semé deux hectares et demi d'orge(stores) faire provision de;∎ to lay in provisions faire des provisions;∎ we've laid in plenty of food for the weekend nous avons prévu beaucoup de nourriture pour le week-end;∎ Commerce to lay in goods or stock faire provision de marchandises(a) (attack → physically) tomber (à bras raccourcis) sur; (→ verbally) prendre à partie, passer un savon à;∎ he really laid into his opponent il est tombé à bras raccourcis sur son adversaire;∎ she laid into the government for their hard-line attitude elle a pris le gouvernement à partie pour son attitude intransigeante(b) (eat greedily) se jeter sur➲ lay off(b) (in gambling → bet) couvrir∎ to lay off a risk effectuer une réassurance∎ to lay the ball off for sb placer le ballon en bonne position pour qn∎ just lay off me! fiche-moi la paix!;∎ I told her to lay off my husband je lui ai dit de laisser mon mari tranquille□∎ to lay off the chocolate ne plus manger de chocolat□ ;∎ to lay off the cigarettes s'arrêter de fumer□ ;∎ you'd better lay off the booze for a while tu devrais t'arrêter de boire pendant quelque temps□ ;∎ familiar lay off it, will you! laisse tomber, tu veux!familiar (drop the subject) laisser tomber;∎ lay off! (leave me alone) fiche-moi la paix!∎ drinks will be laid on les boissons seront fournies;∎ the meal was laid on by our hosts le repas nous fut offert par nos hôtes;∎ they had transport laid on for us ils s'étaient occupés de nous procurer un moyen de transport;∎ I'll lay on a car for you at the station j'enverrai une voiture vous chercher à la gare∎ the caravan has electricity laid on la caravane a l'électricité(c) (spread → paint, plaster) étaler;∎ let me lay some advice on you je vais te filer un bon conseil;∎ did she lay a heavy one on me! elle n'a pas mâché ses mots!∎ if you're not careful, I'll lay one on you! (hit) fais gaffe ou je t'en mets une!(a) (arrange, spread out) étaler;∎ he laid his wares out on the ground il a étalé ou déballé sa marchandise sur le sol(b) (present, put forward) exposer, présenter;∎ her ideas are clearly laid out in her book ses idées sont clairement exposées dans son livre∎ the house is badly laid out la maison est mal agencée∎ we've already laid out a fortune on the project nous avons déjà mis une fortune dans ce projet(f) (knock out) assommer, mettre K-O;∎ he was laid out cold il a été mis K-O(g) Typography faire la maquette de, monterAmerican (stop off) faire une halte, faire escalese mettre en pannemettre en panne(a) (store, save) mettre de côté;∎ figurative you're just laying up trouble for yourself tu te prépares des ennuis(b) (confine to bed) aliter;∎ she's laid up with mumps elle est au lit avec les oreillons∎ my car is laid up ma voiture est au garage -
17 subliminal advertising
Mktgadvertising intended to influence an audience subconsciously, especially through images shown very briefly on a movie or television screen -
18 TV-MA
A TV ratings system used by TV networks in the United States to indicate to viewers that a particular show is intended for a mature audience only.
См. также в других словарях:
Audience analysis — is a task all technical writers need to perform early in a project.The audience is often referred to as the end user, and all communications need to be targeted towards the defined audience. When defining an audience, factors that must be… … Wikipedia
audience — au‧di‧ence [ˈɔːdiəns ǁ ˈɒː , ˈɑː ] noun [countable] the number or kind of people who watch or listen to something that is broadcast on radio or television, or listen to a particular type of music: • The ad was broadcast on all major channels,… … Financial and business terms
Audience theory — is an element of thinking that developed within academic literary theory and cultural studies. With a specific focus on rhetoric, some, such as Walter Ong, have suggested that the audience is a construct made up by the rhetoric and the rhetorical … Wikipedia
Audience design — is a sociolinguistic model outlined by Allan Bell in 1984 which proposes that linguistic style shifting occurs primarily in response to a speaker s audience. According to this model, speakers adjust their speech primarily towards that of their… … Wikipedia
audience — noun 1 group of people watching/listening to sth ADJECTIVE ▪ big, capacity, large, mass, packed, vast ▪ broad, diverse, wide … Collocations dictionary
audience — au|di|ence W2S2 [ˈo:diəns US ˈo: , ˈa: ] n [Date: 1300 1400; : French; Origin: Latin audientia hearing , from audire; AUDIO] 1.) [C also + plural verb] BrE a group of people who come to watch and listen to someone speaking or performing in public … Dictionary of contemporary English
intended — adj. Intended is used with these nouns: ↑audience, ↑bride, ↑destination, ↑meaning, ↑outcome, ↑purpose, ↑recipient, ↑target, ↑use, ↑victim … Collocations dictionary
audience — Any viewer, reader, or listener, either alone or with others. This often refers to those people for whose gaze a work is intended, although at present the identity of those viewers is largely unknown … Glossary of Art Terms
Offending the Audience — is a play by Austrian writer Peter Handke. It is sometimes called an anti play because of its renouncements of theatricality. It was originally published in German under the title Publikumsbeschimpfung in 1966. It premiered in June 1966 at the… … Wikipedia
Motion picture rating system — Parental Guidance redirects here. For the Singaporean TV series, see Parental Guidance (TV series). For the Judas Priest song, see Parental Guidance (song). A motion picture rating system is designated to classify films with regard to suitability … Wikipedia
The Canterbury Tales — is a collection of stories written by Geoffrey Chaucer in the 14th century (two of them in prose, the rest in verse). The tales, some of which are originals and others not, are contained inside a frame tale and told by a collection of pilgrims on … Wikipedia